Prepare a case analysis of Case 1, Facebook vs. Twitter Essay

Prepare a case analysis of Case 1, Facebook vs. Twitter - Essay Example as an energy source and rallying point for the organization to the extent that it could make that particular company’s site more relevant than other social networking sites. Twitter’s mission reads: â€Å"We want to instantly connect people everywhere to what’s most important to them.† Whereas this mission statement is 80 characters long Huffstetler (2011) argues that it need not be more than 40 because the keywords are four: instantly, connect, everywhere and important. Twitter’s mission statement is brief, easy to remember and the organisation can relate to it. However as we analyse these four keywords we realise that the company needs to add more precision and clarity so that anyone who reads it may be able to identify its core competence and also be able to distinguish it from its competitors. The way it is it could easily be confused with any of the other numerous social networking sites. Of the four keywords, we believe that the organisation identifies well with â€Å"connect†, â€Å"everywhere† and â€Å"important† but it needs to re-consider the use of â€Å"instant†. Twitter’s real-time attribute is what makes it different from other platforms. This is Twitter’s competitive edge. Google and Facebook, the major rivals have tried to mimic this ability unsuccessfully. The problem though is that in modern technology’s lexicon the word instant could imply speed or ease. Twitter therefore needs to consider what to tradeoff between ease and speed and then use the selected choice to replace the word instant on its mission statement. On the other hand, Facebook’s mission is to give people the power to share and make the world more open and connected (Facebook, 2012). Using Huffstetler (2011) approach we delineate the key words here as being: power to share, open and connected. â€Å"Open† and â€Å"connected† are attributes that are provided by other social networking sites as well including Twitter. The key differentiator for Facebook lies in the

The Muslim Empires Essay Example | Topics and Well Written Essays - 250 words

The Muslim Empires - Essay Example Emperor Selim annexed Syria, then Cairo, before calling himself the new caliph, Muhammad’s successor. The Ottomans also conquered North Africa. From 1521 onwards, under Suleyman the Magnificent, the Ottomans advanced to Belgrade, Hungray, Austria, and Vienna. The Ottoman Empire lasted until the eighteenth century, but was challenged by the growing Austrian Empire in Southeastern Europe and Russia in the north. The government of the Ottoman sultan administered a diverse population through appointing pashas who managed new territories through collecting taxes, paying a fixed percentage as tribute to the central government, and preserving peace and order. The bey refers to the chieftain or tribal leader and who served as pashas too. Tribal disputes were resolved through tribal law, while Islamic law was secondary. In addition, the sultan ruled through an imperial council, which met four days a week and where the grand vizier served as the chairman. Ottoman rule was more localized than those applied in Europe and Asia. The Ottomans declined by the seventeenth century due to various reasons, including Suleyman’s execution of two capable sons and increasing social unrest (due to corruption and economic difficulties). The Safavid dynasty began with Shah Ismail. Ismail conquered Iran and Iraq in 1501. The Safavids attained the peak of their ruling under Shah Abbas. Furthermore, they ruled a mixed-race and mixed-religion Persia. They used Shi’ism as the unifying force. Their empire disintegrated in 1723 due to succession conflicts and attacks from the Ottomans. The shah was like the sultan who claimed divine quality. Furthermore, the Safavid appointed people to senior management positions by merit than birth. The Safavid shah was also like the Ottoman sultan who traveled regularly to the city to check his subordinates for moral or religious transgressions. Babur established the Mughal dynasty. He conquered Kabul in 1504. He expanded his